Guinness The Flag

  • Director: Tom Hooper
  • Production Company: Infinity Productions
  • Agency: AMV BBDO
  • Task: Lead FX TD

This cinematic commercial for Guinness was in support of the Home Nations taking part in the Rugby World Cup. It was an extremely exciting project to be involved in as I got the opportunity to work with Tom Hooper, director of the Oscar-winning The King’s Speech.

My task was to augment and add cg rain and volumetric fog effects to approximately 60 shots. I used Maya’s particle system and fluid simulation tools to generate a large library of rain and fog elements as well as producing multiple per shot atmospheric elements. I was also responsible for camera tracking and layout on a number of shots.

This was an exciting project as it gave The Mill a chance to showcase some of it’s excellent “Massive” crowd simulation work. Unfortunately some of the more close up crowd shots were not in the final edit but below is an example of an early test using massive to extend one of the armies along the hillside. There is also an example of a tracked plate (with no rain or fog) which gives some idea as to how many cg atmospheric elements had to be added to each plate.