Portfolio

Audi Doberhuahua

  • Director: Noam Murro
  • Production Company: Biscuit Filmworks LA
  • Agency: Venables Bell & Partners
  • Task: Lighting & Rendering Lead

In January 2014 I lead the lighting and rendering on this spot for Audi, featuring a “Doberhuahua” (a cross breed between a Doberman and a Chihuahua). It was extremely fun and challenging project to be involved in. The main challenge was finding a balance between creating a “photo-real” dog with a believable grounding in reality and an exaggerated and over the top character that would enhance the humorous of the commercial.

We used a split Maya/Houdini pipeline where the groom and hair simulations were done in Houdini and the animation and rendering was done in Maya. After a shot was animated, it went through a stage of skin simulation in Maya using nCloth. This provided extra details in the dog’s skin such as wrinkles. A muscle system was used on the dog and interacted with the simulated skin, giving even more subtle animation detail. The downside to this from a rendering perspective was that it created a lot of dependencies in the pipeline and it meant that if there was an animation change, it took longer than usual to get an animated/simulated mesh to be used in the fur stage of the pipeline and for rendering.

The commercial was played in the first commercial break of the third quarter of the Superbowl and had over 10,000,000 views on youtube after one week of being online.
It has been featured on a number of websites including www.fxguide.com as well as being featured on abc news:

http://www.fxguide.com/featured/3-of-the-best-the-super-bowl-ads-go-on-take-the-red-keys/